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Friday, July 06, 2012

The Entrepreneurship Educator June 2012

 

The Entrepreneurship Educator
June 2012

One of the joys of academia is the change of pace that summer can bring. I have enjoyed working on this month’s newsletter not from the normal post at my desk in my office at the university, but sitting on our screen porch looking out at our back yard. This month offers an eclectic mix of ideas. One is a system that many of us might seek to model to make our own programs more efficient. The second is a creative exercise to help students understand opportunity recognition. The third is a certificate program for entrepreneurs in the community. And finally, a program shows how it took its story to the television airways.

I hope all of you are enjoying your summer and getting renewed in anticipation of the new academic year that is right around the corner.

We welcome innovations and ideas in entrepreneurship education from your programs that you would like to share with your colleagues around the globe. Just send them along to me at jeff.cornwall@belmont.edu

Building a Better System
“I have an idea for a business. Can you help me?” As more students choose to explore entrepreneurship as their career path, this is a question that many of us are hearing more often these days. Faculty and staff in entrepreneurship programs can start to get overwhelmed with requests for assistance, but we hate to turn an aspiring entrepreneur away.

The University of Miami Launch Pad offers a model that may help create some order out of the entrepreneurial chaos many of us are facing in our programs.

Launch Pad was initiated to encourage entrepreneurship across the campus at the University of Miami. And it has delivered on this goal. Susan Amat, Executive Director of the Launch Pad, reports that it has led to 80 ventures that have created over 200 jobs.

But, in developing a program to encourage entrepreneurship, they have developed a structure to their website that might help any busy entrepreneurship program.

In many ways Launch Pad is structured like all of our websites, with links to events, staff listings, and resources for aspiring entrepreneurs.

But the way it connects people to the entrepreneurship program is what is innovative. The “Get Involved” feature to the website offers a model of how to manage the flow of entrepreneurs into our programs and manage the data we gather (or don’t gather) from them. It has three elements. First, it gathers all of the pertinent information, such as basic contact information and whether the person signing up is a student, an alumnus, an investor, or a service provider. Step two records information about the business through a venture assessment form. The third step connects the entrepreneur with one of the faculty/staff venture consultants.

One advantage such a system offers is that it automates the process of building a single database of all of those who come in contact with an entrepreneurship program. Better databases will help with our internal program assessments and with external reporting about the activities of our entrepreneurship programs.

Another advantage is that it helps us be more efficient and effective. Every indication is that our programs will be continuing to grow. Generation Z is coming to our campuses and they are going to be just as entrepreneurial as Generation Y has been. It is also clear that many of us will continue to face resource challenges due to tight university budgets, weak endowments, and difficulty in finding new financial support due to the ongoing recession. So we all need to be thinking of how to serve more students, while doing so with the same or even fewer resources.

Grocery Bags and Resumes?
Ray Smilor of TCU presented an experiential exercise called Bag Resume to 3-E Learning at the USASBEmeeting this past January. It received the second place award among the many experiential exercises submitted this year.

Smilor’s exercise is quite simple and very creative. It uses a grocery bag and a resume to teach students about creativity and opportunity recognition. That’s right – a grocery bag and a resume.

He tells the students that they ”may present your background, experience, credentials, accomplishments and interests—or whatever you want—in whatever way you wish as long as whatever you decide to present fits in the bag.” They each get two minutes to present their bag resume to the class.

Smilor then assigns a written reflection memo in which the students link their experiences in this exercise with what they are learning about related to creativity and the entrepreneurial process.

“Students love this,” says Smilor. “They say it gives them a new view to themselves and their classmates, and it opens their minds to making new types of connections in viewing opportunity.”

You can find the exercise here, with links to documentation that will facilitate using it in your classes.

Blending an Accelerator with a Certificate Program
A growing number of universities are adding accelerator to their entrepreneurship programs. We have offered examples of some of them in previous issues ofThe Entrepreneurship Educator.

The Institute of Entrepreneurial Leadership (IEL) at John F. Kennedy University blends an entrepreneurship certificate program into their accelerator. The goal is to integrate the power of an accelerator with the emerging best practices being taught in university programs.

The IEL’s Advanced Ventures Certificate Program is specifically designed for entrepreneurs looking to grow their existing ventures, as well as for new ventures that have demonstrated sufficient progress in their early stages. During this 11-week course, entrepreneurs work on their business concepts within a structured curriculum and develop executable business plans designed to promote business growth and obtain start-up and expansion financing.

During the program students receive training, one-on-one advising and consulting services, fifteen weeks of mentoring from faculty and/or accredited investors and successful entrepreneurs, and space in the IEL accelerator. They also participate in several regional pitch events. IEL’s program is a fee based program, which is different than many accelerators that provide seed capital and charge no fee to participants.
Raul A. Deju, Program Director, reports that 70% of graduating students who have gone through the IEL program have raised additional funding.

You can contact Dr. Deju for more information: iel@jfku.edu.

Taking a Program to the Airwaves
NACCE member Central Piedmont Community College (CPCC), in Charlotte, NC, has had such strong success helping local would-be entrepreneurs and supporting small business owners that they have taken to the airwaves, creating a new television show for CPCC-TV that promotes entrepreneurship and local entrepreneurs in Charlotte. The new program is calledGreat Ideasand is broadcast on Time Warner Cable, AT&T U-verse and online, runs in primetime at 9:00 p.m. weeknights.

Great Ideashelps aspiring Mecklenburg County entrepreneurs or small business owners take their great idea from a fledgling concept to a flourishing business enterprise in the real world. Hosted by Sherese Duncan, an instructor and counselor for CPCC’s Institute for Entrepreneurship and Small Business Center, the program captures local residents’ journeys toward business ownership. Five episodes have been produced so far. Watch a sample program here.

Each episode of “Great Ideas” features the success stories of two aspiring entrepreneurs, giving viewers the opportunity to glean techniques and tactics that may be applicable to their future business model and/or learn what resources are available to help them achieve their professional goals. Episodes are re-broadcast nightly each week and are also available on YouTube.

“Most of the time we (entrepreneurs) feel alone in the big bad world of business; knowing that we have an organization like CPCC supporting our efforts towards success makes the journey much more enjoyable,” said Sherese Duncan. “As host ofGreat Ideas, I love the fact that we are reaching entrepreneurs beyond the CPCC campus. To be able to showcase fellow business owners in our own community is both inspiring and motivating.”

Great Ideashelps to improve the image and awareness of entrepreneurship in the community,” said Renee Hode, director of the CPCC Institute for Entrepreneurship and Small Business Center. “The show promotes economic empowerment and the stories of dreams coming true supply viewers with practical information and inspiration.

This is the 10thlocally produced feature show that CPCC-TV has created for the Charlotte television market.

Entrepreneurship Position Listings
Click here to see all new and recently posted positions. Send your Entrepreneurship faculty listings toJeff Cornwall for a free listing at our site.

Conferences, Grants, Calls, and Competitions
To see a full list of conferences, grants, calls for papers and competitions click here. For a free listing of your event or grant, or to announce a “Call for Papers”send your listing to Jeff Cornwall.

Pass it on: Share this Newsletter
Please forward this newsletter to your friends or colleagues who teach entrepreneurship or are interested in this rapidly growing discipline. And encourage them to register for their own subscription here. We don't want anyone to miss out.
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